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The Pioneer story began in vancouver british columbia in 1887 as the founders supplied outdoor protective clothing to prospectors during the famous Klondike Gold Rush. These "sourdough prospectors" as they were called fought mountainous terrain and the harshest climates during their sometimes year-long expedition and relied heavily on having the correct apparel to get the job done. Today Pioneer has earned over a century long reputation for designing the highest quality and most innovative safety apparel. Using only the best materials, componentry and sewing methods Pioneer continues to deliver on safety, fit, durability and comfort for the professional worker. The Pioneer portfolio is extremely wide ranging and includes Hi-Viz safety apparel, traffic safety apparel, flame resistant apparel, arc flash apparel, workwear, rainwear, footwear, welding apparel. In 2016, the SureWerx USA was born due to the merger of Sellstrom manufacturing company and American Forge & Foundry Inc. This merger further expanded the company's product line, which now includes American Forge & Foundry Inc. lifting & shop equipment, PeakWorks fall protection products, Pioneer hi-viz safety apparel, KneePro knee & elbow protection products, Wilson welding blankets & curtains, Jackson Safety welding & PPE products, Sellstrom welding & PPE products, Duenorth traction aid products, Viking by American Forge & Foundry Inc. lifting & shop equipment and Rubz Massage personal comfort products.
